The science of beauty.

We collaborated with Kérastase to unveil their new Première hair care product line through an innovative installation in the renowned Toronto CF Eaton Centre. The installation featured multiple eye-catching photo opportunities for social media sharing, including a stunning and bright backlit K-wall. Beyond visual appeal, the pop-up was designed to facilitate hair experts offering personalized hair diagnostics and product sampling to the public, creating a hands-on brand experience. This campaign blended visual allure with personalized customer engagement, elevating Kérastase's brand presence to new heights.