Discover luxury in the Beauty Zone.

We collaborated with Yves Saint Laurent to create an engaging pop-up installation to showcase their makeup, skincare, and fragrance products in the theme of the Beauty Zone, enabling shoppers to discover new products, try them on, and play interactive games. To execute this vision across 8 Sephora flagship locations throughout Canada, we designed a captivating branded pop-up that embodied the luxury and sophistication of Yves Saint Laurent. Our custom fixtures were crafted with premium materials and seamless digital integrations, allowing customers to engage with the brand in innovative ways.