A sensory journey in fragrance.

Yves Saint Laurent partnered with our team to launch their new men's fragrance, MYSLF, in the heart of Toronto's CF Eaton Centre. We designed and fabricated a striking pop-up activation that embodied the essence of MYSLF, featuring cutting-edge technology, including holograms, olfactory stations, and large-scale audio-visual elements. Mirrors reflecting a towering 10-foot replica of the MYSLF bottle were focal points for this campaign, inviting visitors to interact with the fragrance like never before.